Facebook advertising is still a new concept inthe UK with many SME’s still unsure as to what the Facebook advertising platform is capable of and what it can do for them.
The Facebook advertising platform is unique in that it allows a seller or service provider to promote their business by targeting a specific audience, with a variety of excellent ‘filtering’ options.
What do we mean by filtering?
Well put simply filtering options are the abilty to filter your advert down to the precise audience you want it to reach. If for example you are a business that specialises in insuring young lady drivers – you can choose to target your advert by gender,age, location. This will enable you to ensure that your advert hits it mark, thus reducing advertising cost.
Another example of the filtering capabilites of the Facebook advertising platform is that you can additionally target people with specific interests, if you are promoting a brand or special offer that is quite popular you can choose to aim at people who have declared an interest in that product or brand through their Facebook profile. As an example if you are a retail company that sell’s childrens bedding and want to promote Ben 10, Spongebob squarepants or Disney princess – you can choose to target people with an interest or that have mentioned these brands in their profile, or even further – those facebook users that have children.
Cost control
The facebook platform offers the option of ‘live’ cost control with two key pricing methods to choose from:
Pay per Click – when a user sees your Facebok advert and clicks on thelink to your site you pay a set price that you decide before your advert goes live.
Pay for impressions – You can also choose to pay an amount set by you per thousand impressions for you Facebook advert.
Both methods mean that you can set a controlled budget and decide what to spend on any goiven day should you want to control your Facebook advertising budget tightly.
You can choose to spend nothing to hunreds of pounds a day for your Facebook advertisng, its really that simple.
How do I know if it works?
The Facebook advertising platform comes with a full reporting suite, that allows you to check who has seen your adverts on a daily basis and allows you to then taper your advert as required to get the maximum impact.
Timing is everything…
One other major toll that the facebook advertsing platform delivers is the abilty to pre-set the times that you want your adverts to run. If your target audience is likely to be logged on with more spare time in the evening then you can choose to only show your Facebook advert(s) at the time you would like them to see it.
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